THE PERCEIVED INFLUENCE OF SOCIAL MEDIA ON THE ACADEMIC PERFORMANCE OF TERTIARY INSTITUTION STUDENTS IN UNIVERSITY OF BENIN
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Abstract
The study investigated the influence of social media on the academic performance of students in tertiary institutions, using a sample of two hundred undergraduate students from the University of Benin. The aim was to explore how social media platforms affect students’ achievement, attitude, study habits, and access to learning materials, with attention to differences based on age, sex, and academic level. A descriptive survey design was used, and data were gathered through a structured questionnaire. The selected faculties represented humanities, life sciences, and technical fields, ensuring a fair representation. The research tool was validated by experts, and its reliability was confirmed using the Cronbach Alpha method, yielding a score of 0.832. Data analysis
was conducted using mean, standard deviation, and t-test at a 0.05 level of significance. Findings showed that students across academic levels believed that social media platforms such as WhatsApp, Instagram, TikTok, and Facebook helped improve their learning experiences. Male and female students alike reported that social media tools supported their learning activities and helped them stay connected academically. The use of these platforms was also found to influence how students build study habits and gain access to educational materials. The results showed that while students generally viewed social media as helpful, their experiences varied based on age, gender, and level of study. This shows that social media plays a strong role in shaping the way students interact with academic content and carry out their studies
was conducted using mean, standard deviation, and t-test at a 0.05 level of significance. Findings showed that students across academic levels believed that social media platforms such as WhatsApp, Instagram, TikTok, and Facebook helped improve their learning experiences. Male and female students alike reported that social media tools supported their learning activities and helped them stay connected academically. The use of these platforms was also found to influence how students build study habits and gain access to educational materials. The results showed that while students generally viewed social media as helpful, their experiences varied based on age, gender, and level of study. This shows that social media plays a strong role in shaping the way students interact with academic content and carry out their studies
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