UGWOKE ONYINYECHUKWU JULIET

INFLUENCE OF ANONYMOUS MESSAGES ON BEHAVIOUR PATTERNS AMONG STUDENTS OF EKEHUAN CAMPUS OF UNIVERSITY OF BENIN (UNIBEN) NIGERIA

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Abstract
This study examined the influence of anonymous messages on the behavior patterns of students at Ekehuan Campus, University of Benin. The main objective of this study is to access students perception of anonymous messages in shaping their daily activities and relationships, examine the types of anonymous messages commonly received by students on Ekehuan Campus, Identify the emotional and psychological effects of anonymous messaging and determine the impact of anonymous messages on students' behavioral patterns. This study was hinged on the Cognitive Dissonance, Uses and gratification, and spiral of silence theories. A total sample size of 326 questionnaires were distributed to Ekehuan Campus students. The findings indicate that anonymous messages have a notable influence on behavioral patterns of students of Ekehuan Campus. Although many students dismiss such messages as irrelevant, a considerable proportion experience emotional distress, reduced trust, avoidance behaviour, and changes in their daily routines. Gossip and abuse dominate the content of anonymous messages, overshadowing the smaller proportion of motivational or religious content. The study confirms that anonymity, when misused, undermines trust and social cohesion among students. The study concludes that anonymous messages exert a notable influence on students’ behavioural patterns at Ekehuan Campus, University of Benin. While some students dismiss them as irrelevant, many experience emotional distress, reduced trust, avoidance behaviours, and altered routines. Gossip and abuse dominate the content of such messages, overshadowing the smaller proportion of motivational or religious content. Anonymity, therefore, emerges as a double edged tool capable of fostering honest expression and support when used positively, but harmful when misused. Based on these findings, the study recommends awareness campaigns on responsible use of anonymous platforms, stronger counseling and support systems, promotion of positive online engagement, adoption of policies against misuse, integration of digital literacy into student orientation, and further research across other campuses to assess long-term behavioural impacts.
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