C. E. Obaje

The study is focused on examining role of the mass media in mobilization of voters in Nigeria. It aimed at examining the extent to which the media have been actively involved in the election processes in Nigeria, ascertaining the extent to which the media educated and mobilized the electorate about the 2023 general elections, finding out the roles of the media play to ensure a free, fair and credible election and determining the factors impeding Mass media mobilization of voters in Nigeria and solutions. For its theoretical framework, the study adopted the Agenda setting theory. While the survey research method was used to gather the data used for the study. Findings of the study revealed that residents of Oredo LGA, Edo State are aware of efforts made by the media to sensitize voters during election and the media helps in providing information, education and mobilization during election. The findings also indicate that while the positive role of the press during the election is emphasized, religious biases, ethnic divides, low technological penetration and traditional beliefs played an active role in impeding voters mobilization during the 2023 general
elections in Nigeria. The researcher therefore concluded that prevailing issues should addressed to encourage voters to participate in upcoming elections in the future. The researcher recommended that the media should put in more efforts to educate the populace on their political rights as this would increase voters turnout in subsequent elections. The researcher also recommended that other channels through which the general public can be informed, enlightened and mobilized should be utilized during elections, as these can play a vital role in the overall development of the society and politics in particular.

This study examined the influence of packaging on the patronage of fast food products in Benin metropolis. The objective of the study was to suggest ways in which patronage of fast food in Benin City will be improved. The theoretical construct and model were derived from “Howard Sheth Model”, Customers satisfaction theory by Henry Dixon (1999), and cognitive Dissonance Theory. The survey design was used in the study. The instrument for data collection was a researcherstructured questionnaire. The sample size was determined using the Taro Yamane formula, A sample of 390 respondent was selected through a simple random technique from 9 zones. The population of the study was 429,000 being the estimated population of Benin in 2018. The data generated were presented and analyzed using frequency table and simple percentages. The study revealed that packaging influenced Benin Residents patronage of fast food products. It was discovered that attractive colours on packs; graphic designs; package design; text; size; package materials and shapes greatly contributed to the increase in patronage of these products. A further finding revealed that socialization, beautification of packs, price, well spelt out nutritional benefits of the product, expiration period, proximity, cost, family-craving, convenience contributed to the increase in patronage of these products. It was therefore recommended that fast food operators should pay considerable attention to the packaging of their products to boost and sustain patronage