ODIGWE A. NWAOKOCHA

In our world today, media has gone a long way in contributing to the easy running economy as it involves creating awareness to a society at large. Media is referred to the communication channel where news and information and entertainment like; music, movies, education, promotional messages and even more is circulated. It is also a means and institution for broadcasting information. This medium includes magazines, television, newspapers, internet, radio, billboard, telephone, etc. It portrays the ways through which individuals and organizations communicate and relate with the society. Everything ranging from telephone calls, news on television and radio, information on newspapers and journals, etc., can be regarded as media. The term "Mass media" encapsulate a large number of masses. Local media on a different note refers to local and regional newspapers, radios and television stations. Nikolas luhmann gave a more elaborate definition to the term mass media, he referred mass media to be those institutions which uses copying technologies to circulate communication. Luhmann in his work highlighted the efficient and economical aspect of mass media. Media are anything as long as they create a huge quantities of product whose targeted audience are yet undetermined

The Olympics is a festival of sports that is held every four years. This athletic festival embraces participation from all states as athletic citizens of every registered state under the IOC can compete. Contemporary Olympics began in the year 1894 with the formulation of the nternational Olympic Committee by French Baron Pierre de Coubertin. The first modern Olympic festival was held in Athens, Greece from the 6th to 15th of April.