Nnabuife Chukwunonso

The study is focused on analysing audience attitude and perceptions of pidgin English broadcasting in enhancing news comprehension among rural settlers. The objectives of the study were to Investigate the attitudes and general perception of rural settlers towards Pidgin English usage in broadcasting, assess the effectiveness of Pidgin English in enhancing news comprehensionamong rural settlers, examine how certain factors affect the attitudes and comprehension of news in Pidgin English, determine
the impact of Pidgin English broadcasting on the engagement and participation of rural settlers in news-related discussions and to investigate the communication gap between the rural settlers and the media. The researcher employed survey research method and made used of questionnaire as a research tool. Atotal of 396 questionnaire was used in gathering data for this study. Findings shows that majority of rural settlers considers pidgin English as a suitable language for news broadcasting. The study explains that pidgin English usage in news broadcasting, has made rural audience more engaged in pidgin news than standard news. Thus, news becomes more interesting, entertaining and educative, arousing their cognitive ability to comprehend
news program. In conducting this study the researcher also found out that pidgin news has heightened their news literacy, giving them better insight to partake in news related discussions. The researcher therefore concludes that pidgin English language as a tool for broadcasting servers as a horizon between rural settlers and the media.

The study is focused on analysing audience attitude and perceptions of pidgin English broadcasting in enhancing news comprehension among rural settlers. The objectives of the study were to Investigate the attitudes and general perception of rural settlers towards Pidgin English usage in broadcasting, assess the effectiveness of Pidgin English in enhancing news comprehension among rural settlers, examine how certain factors affect the attitudes and comprehension of news in Pidgin English, determine the impact of Pidgin English broadcasting on the engagement and participation of rural settlers in news-related discussions and to investigate the communication gap between the rural settlers and the media. The researcher employed survey research method and made used of questionnaire as a research tool. A total of 396 questionnaire was used in gathering data for this study. Findings shows that majority of rural settlers considers pidgin English as a suitable language for news broadcasting. The study explains that pidgin English usage in news broadcasting, has made rural audience more engaged in pidgin news than standard news. Thus, news becomes more interesting, entertaining and educative, arousing their cognitive ability to comprehend news program. In conducting this study the researcher also found out that pidgin news has heightened their news literacy, giving them better insight to partake in news related discussions. The researcher therefore concludes that pidgin English language as a tool for broadcasting servers as a horizon between rural settlers and the media.