Price effect Income effect Consumer preference Two-stage sampling Descriptive statistics Ovia North-East Local Government Area Edo State Nigeria

The main aim of this study was to examine the economics of rural households broiler meat consumption pattern in Ovia North-east Local Government Area Of Edo state, Nigeria. Specifically to describe the socio-economic characteristics of households in
the study area, examine household broiler meat form consumption preference of respondents, examine households preferred meat substitute consumption pattern in the study area, estimate the expenditure on broiler meat in the study area, examine
factors affecting demand for broiler meat and identify constraints facing the demand for broilers. A two-stage sampling method was used to select one hundred and twenty households for this research. Descriptive statistics such as frequency counts, percentage and mean score was used in this study. Findings of the study shows that majority of households respondents were men. A
change in the price of broiler meat will lead to a change in quantity demanded. The results shows that for every ₦1 spent on meat 37 kobo is spent on broiler meat. Change in the income of the consumer will also lead to a change in quantity
demanded. It can be concluded that male respondents are more in the study area, broiler meat is one of the most consumed meat in the study area. Quantity demanded of broiler meatVIII is highly dependent on consumers income, price of broiler meat and healthy benefits of broiler meat.