Online Marketplace E Commerce Small Businesses University of Benin Digital Platform Campus Commerce Customer Engagement Business Visibility

The rapid growth of digital technology and e-commerce has transformed the way goods and services are exchanged, creating new opportunities for businesses and consumers. Despite these advancements, many small businesses within the University of Benin (UNIBEN) community still rely on traditional advertising methods such as word-of-mouth referrals and printed flyers, which limit their visibility and growth potential. The absence of a centralized platform also makes it difficult for students, staff, and faculty to easily discover and access available services within the university environment.

This project proposes the development of an online marketplace specifically designed for the University of Benin community. The platform aims to provide a digital space where small business owners can showcase their products and services, while enabling users to conveniently search, compare, and engage with service providers. The proposed system integrates features such as business listings, service categorization, customer reviews and ratings, communication tools, and performance analytics to improve user experience and business management.

The online marketplace is expected to enhance the visibility of campus-based businesses, increase customer engagement, and promote economic activities within the university community. Furthermore, it will provide a structured and accessible platform that connects buyers and sellers efficiently, fostering convenience, transparency, and trust. The study concludes that implementing a dedicated online marketplace for UNIBEN can significantly contribute to the digital transformation of campus commerce and support the growth and sustainability of small businesses within the institution.