YORUBA LANGUAGE

This study examines the role of Yoruba-language music in the preservation and revitalization of the Yoruba language within Nigeria’s contemporary music industry. With increasing globalization and the dominance of English and Pidgin in urban communication, the Yoruba language faces a decline in daily usage among younger generations. However, Yoruba music, particularly in genres such as Afrobeat, Fuji, and Highlife, continues to serve as a medium for cultural expression and language transmission. This research explores how Yoruba musicians integrate their native language into their lyrics, the extent to which music influences language retention, and the implications of code-switching and linguistic mixing on language preservation. The study adopts a qualitative research approach, utilizing Dell Hymes’ Ethnography of Communication Theory as a theoretical framework. Data collection involves content analysis of selected Yoruba songs and interviews with musicians and audiences. The findings reveal that Yoruba music remains a powerful tool for language sustainability, reinforcing linguistic identity and cultural values. Additionally, the study highlights how music provides an alternative domain for language use, ensuring its relevance in modern social contexts. Code-switching between Yoruba and English/Pidgin enhances audience accessibility while maintaining Yoruba’s presence in mainstream music. The study concludes that Yoruba music significantly contributes to language preservation by promoting linguistic awareness and engagement among younger audiences. It recommends further research on audience perception of Yoruba-language music and its long-term impact on language retention. Additionally, it suggests that digital media platforms be leveraged to enhance the visibility and global appreciation of Yoruba-language music, strengthening its role in sustaining indigenous linguistic heritage.