E.O OBOZOKHAE

This study investigates "Influence of Social Media on Students Mode of Dressing in the University of Benin" Data collected were analyzes using "test-retest " method for the study. The population of the study consists of five faculties in the university of Benin, with the total population selection of two hundred students(fifty students from each of the faculties). The research Instrument used for the study was questionnaire. The questionnaire was divided into two sections. "Section A" was designed to generate personal information of the respondents, while the " Section B" comprises of items in the topic being researched. It was constructed with care to reflect the problem of the study such that the items would be relevant to the purpose of the study. The instrument was reviewed and validated by the project supervisor from the Department of Educational Foundations in the University of Benin. Findings revealed that there is pervasive acknowledgment among students regarding the strong impact of social media on their clothing choices. That majority of university of Benin students expressed the importance of expressing their unique style and authenticity through their clothing choices on social media. Based on these findings, the following were recommended; That University of Benin should integrate digital literacy programs into its curriculum to empower students to engage with social media critically. Also The university can organize workshops and awareness campaigns to address the self-consciousness resulting from social media exposure.