ECONOMIC SURVIVAL AFTER GRADUATION

This presents study which is hinged on assessing the digital marketingskillsrequired by business education student for economic survival after graduationwasnecessitated by the reoccurring situations of unemployment among youths (graduate) aswell as the global economic demands for more digital skills especially that whichisrelevant to the business space. Six research questions guided the study and twonull hypotheses were tested to achieve the objectives of this study. Descriptive surveyresearch design was adopted. The population of the study encompass all businesseducation students in the University of Benin. A total of 88 students were sampled. A4-point likert scale questionnaire containing 15 items were validated by experts, whichwasfurther used for data collection. Mean and standard deviation were used to analyse datatoanswer the research questions and determine the homogeneity or otherwise of therespondents views while the t-test was used to test the null hypotheses at 0.05level ofsignificance. Findings indicate that digital marketing skills required by businesseducation students for survival in the current economy landscape includes; content creating skills, data analysis skills, risk management, email marketing and social mediamarketing, and the students showed high extent of awareness to the relevance of thisskills in the business space, also there is no significant difference between the level ofawareness among male and female business education students. Based on the findings, it was concluded that it was concluded that Digital skills are important becausetheyunderpin so much of how modern business is conducted. It can be thus be saidthat thefuture of Business Education depend to a large extent on the digital skill acquired.