FOREIGN FILMS

This study focuses on studying the effects of foreign films on the Nigerian culture and society. It seeks to point out majority of the ills that these films have brought upon our cultural values and the youths. The study was carried out in the University of Benin, Benin-City, Edo state, Nigeria, using the students of Ekehuan campus as a case study. The research design embraces the survey methodology. Two hundred (200) respondents were randomly selected and sampled; the questionnaire is used as the instrument of data collection. The questionnaire was administered online. Data is analyzed in simple percentages and presented in tables. Research analysis indicates that Nigerian cultural values are fast diminishing because the youths who are supposed to keep up tradition and pass them from generation to generation have been negatively influenced by these films in their lifestyles and mannerisms. It is recommended that the Nigerian film industry (Nollywood) should start creating films that portray our rich cultural values and contain positive traditional ethics and also the National Broadcasting Commission should conduct studies to assess the effectiveness and influence of foreign films on the society as a whole.