CONTRACT

The study looks at the impact of consumer attitudes on insurance sales contracts in Benin Metropolis, Edo State, Nigeria. A structured questionnaire was sent across eight departments of the University of Benin's Faculty of Management Sciences in Benin City to collect primary data. Of the 110 questionnaires distributed, 100 were returned. We employed percentage analysis for demographic data, descriptive statistics for average responses to questions, and the Ordinary Least Squares (OLS) regression method to determine the impact of customer attitudes and other variables consider on insurance contract sales. The finding reveals that consumer’s attitude, employment and income have significant effect on insurance contract sales in Benin metropolis at 1% and 5% level respectively (except for income). Thus, the study concludes that consumer’s attitude affect insurance contract sales in Benin metropolis of Edo state Nigeria.