E.S Asemah

This study explored the attitudes of female mass communication students toward journalism as a profession using the foundations of Social Categories Theory and Theory of Planned Behavior. The study was prompted by the fact that, despite the large number of female Mass Communication graduates produced each year, there is still a drop in the number of women in journalism practice today. As a result, it became critical to experimentally identify the attitude of female Mass Communication students in Nigeria toward journalistic practice as a job, as this impact could influence their career decision. An eight-item questionnaire was used in the survey design to collect data from 312 female students of mass communication who were chosen through purposive sample procedures to represent and reflect the perspectives of female mass communication students at the University of Benin. The data collected was presented and analyzed using frequency analysis and simple statistics. Female Mass Communication students were discovered to have a negative attitude about journalism as a job, which has impacted the amount of female journalists we have now. The study also found that they have a positive opinion of the career, but this does not reflect into their consideration of the career. Meanwhile, the declining proportion of women in journalism poses a challenge to the industry. As a result, it was established that journalism is critical to the survival and development of any society. As a result, it was suggested that employers make journalism more appealing and rewarding to women, as their position in the profession of journalism remains vital.

This study anchored on the tenets of Uses and gratificational Theory and The Social Involvement Theory investigated the perception of the Broadcast media to Skill acquisition programmes in Edo State, Benin City. The study became necessary as a result of the need to gain a stable and consistent financial standing in the present depreciating economy . Hence it became imperative to empirically ascertain the level of awareness and views of skill acquisition in the state. Using the survey design, questionnaire was employed to elicit data from 215 Native indigenes of three local government area of Benin City consisting of Ovia North East. Egor LGA and Ovia LGA through two stages
using the simple random sample and Cluster sampling procedure. It was discovered that the broadcast media perceive skill acquisition in a positive approach through their consistent and educational communication of skill acquisition programmes. Hence, this study conclude that the broadcast media perceive skill acquisition positivity and the audience as the selected State acknowledge this fact in prove of their knowledge and involvement in skill acquisition programmes , with the suggestion that the broadcast media improve more on its programmes presentation and ideas.