OMIGIE SUNDAY. O.

This research work seek to examine the effect of propaganda on election credibility; a study of 2023 presidential election. The study made use of questionnaire to obtain data from respondent. Four objectives were raised for the study. The study found that that most respondents believed that campaign propaganda is used by candidates and political parties to modify the views, attitudes and behaviours of the electorate as opined by the high response of respondents. It also observed Campaign propaganda serves a dual purpose of educating electorate on the proposed plans and programmes of the incoming government and committing voters to exercise their franchise during elections. and thus recommend that the media must be regulated by law to disseminate objective messages during electioneering. Specifically, it must be restrained from been an appendage of a given political party, showing preference for any candidate and serving as tool to disseminate disinformation and hate speeches.