Party politics Political campaigns 2023 presidential election Electoral behavior Electoral violence Political communication Campaign language Political debates Voter influence Electorates Edo State Nigeria

This study examined the effect of party politics and the nature of political campaigns in Nigeria, with specific emphasis on the 2023 presidential election in Edo State. Proportionate stratified random sampling was used to select 135 respondents and this formed our sample size. Three hypothesis was formulated to guide the study. The data used in this study was collected from both primary and secondary sources. The primary method or sources of data collection included the use of a research instrument (the questionnaire). Some research questions were asked as guide to the respondents in order to elicit firsthand information on the subject matter. Secondary sources of data collection on the other hand, included textbooks, journal, government documents and internet materials. The study adopted the use of simple percentage, tables, descriptive content approach and Chi-Square to analyze the data collected and test hypothesis. The study revealed that there is significant relationship between language used by politicians and electoral violence, it was also revealed that political debates/interview has positive significant influence on electorates during election in Edo State. Based on the research findings, the study recommended that Political candidates and parties should strive to practice politics without bitterness by making frantic efforts to inform or persuade electorates rather than deceive them with enticing words. Political candidates and parties should adopt simple expressions to communicate their political agenda without the use of force, violence, destructive tendencies and unhealthy rivalry.