Nonso Nnabuife

EXPOSURE AND RESPONSIVENESS OF THE UNIVERSITY OF BENIN UNDERGRADUATES TO PIGGYVEST’S TARGETED ONLINE ADVERTISING

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Abstract
This study was carried out to determine the extent of exposure and responsiveness of the University of Benin undergraduates to Piggyvest targeted online advertising. The survey method was adopted to carefully collect data from 400 undergraduates in the University of Benin through three stages using the simple random, stratified and simple sampling procedure. The study anchored on the perception and attitude change theories. The study became necessary following the fact that technological advancements have revolutionized virtually all aspects of human activities, which have brought about the adoption of the
Internet to advertise goods and services, as well as build customer trust. Online platforms such as Piggyvest use targeted online advertising to reach and engage their target audience. Thus, it becomes imperative to empirically ascertain the exposure and responsiveness of customers to its online advertising. The study concludes that Piggyvest has a relatively high level of awareness and consideration among the University of Benin undergraduates and that these online advertisements are effective. Hence, the researcher recommended that Piggyvest should continue to invest in online advertising as well as prioritize the use of motion pictures alongside text.
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co-supervisor

ASSESSING THE IMPACT OF SELECTED EDUCATIONAL APPS ON THE ACADEMIC PERFORMANCE OF UNIBEN STUDENTS. (A Case Study of University of Benin Undergraduates)

Faculty
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upload
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Abstract
This study was made to find out how certain training apps affect how well uniben students
do in school. Google Apps for Education is a free set of tools for conversation and
working together, like email, calendar, and documents. Google Apps for Education is
used in schools all over the world by more than 30 million kids, teachers, and school
administrators. Many kids will use these tools when they go to college and when they start
working. A simple random sampling method was used to choose 220 students from all 11
schools at the University of Benin to take part in the study. For this study, a poll was used
as the method of research, and a questionnaire was used to gather data. The following
was found when the collected data was looked at: That having access to the internet is the
most important factor in whether or not students use Google Apps for Education. The
learning setting, the teacher, the students themselves, and their gender were the next most
important factors. So, it was suggested that the institution pay more attention to making
sure that students have access to the internet, and that this should be the top priority. After that, the learning environment should be set up to encourage the use of
technological devices, and power outlets and electricity should be installed. Teachers
should also be trained and encouraged to change the way they teach to use Google Apps
for Education, and students should be shown how to use the tool.
Supervisor(s)
co-supervisor