PERCEPTION OF TRANSIT ADVERTISEMENT BY BENIN CITY RESIDENTS, LUSH HAIR AS A CASE STUDY

This research is to evaluate the perception of transit advertisement by Benin City residents using Lush Hair as a case study. The survey sample method was adopted for this study, using the stratified random sampling method to draw sample of 400 respondents through the administered questionnaire as an instrument for data collection. From the analysis of the data gathered, findings show that transit advertisement has influence Benin City residents and also influence Lush Hair patronage. Findings show that transit advertisement communicate with it target audience and go a long way in reaching targeted audience. Based on the finding, the paper concludes that although transit advertisement has a great influence on Benin City residents, transit advertisement has been of positive means to Lush Hair and it is an effective means of communicating with target audience. Finally, Lush Hair transit advert should make buses advertising more exciting and persuasive to be about to lure and inform target audience about the product, and also Lush Hair should carry out research frequently on how to make transit advert more effective and to relate with their target audience. Adherence to all these recommendations stated in this study will help Lush Hair transit advertisement to be effective.