OMAGE OGHOGHO

This study examines the influence of broadcast media in the promotion of medium scale business using Oredo, Akoko Edo, Owan west and Igueben local government areas as case studies. Anchored on the agenda setting theory, The survey method was adopted for the study with a total of 553,300 respondent's taken from four different selected local governments In the state. Findings from the study reveals that majority of broadcast media audiences patronize medium sized enterprise as a result of the frequent advert placements. The study also revealed that through this medium; residents of the locals keep open communication with business owners, made more aware of the availability of services and goods up for sale. The study concludes that the challenge faced by business owners is that this medium is an effective but yet expensive methods for up and coming businesses to make use of, In dealing with this the study recommends that the government should by regulating broadcast media advert placements fees and provides loans for these entrepreneurs.