Faculty
Year of Publication
upload
Publication Type
Abstract
The study examined the effectiveness of mass media in disseminating information to fish farmers in Sapele Local Government Area, Delta State, Nigeria. describe the socio-economic characteristic of fish farmers in the study area; examine the different mass media and their accessibility in the study area; identify the major source of agricultural information to fish farmers in the study area; analyze the effectiveness of mass media in the dissemination of agricultural information in the study and identify the constraints the respondents face sourcing for agricultural information in the study area.
A multi-stage sampling procedure was used to collect data from 100 respondents with the aid of a structured questionnaire. Descriptive statistics such as frequency count and means were used to describe the socioeconomic characteristics of the respondents while multiple regression and chi-square was used to determine the hypotheses of the study.
Results show that majority (60% ) of the respondents involved in fish farming are males (67.5%) of the respondents were aged between 35-50 years with (55%) being married and 88.7% having formal education. Results also showed that majority of fish farmers have access to television (60%), telephone/internet (65%), Newspaper/Bulletin (55%) and Radio (55%). Findings also reveal that the major sources of information was Radio (90%), internet (80%), Facebook (92%), WhatsApp (74%), neighbors (100%), ministry of agriculture (98%), extension agent (80%), newspaper (100%) etc. and the problem facing fish farmers in sourcing for information in Sapele LGA were illiteracy, low income level, lack of credit facilities inadequate information and erratic power supply. The study recommended that more programs on Agricultural development and farming techniques should be aired on radio and television, more of such information should also be available on newspapers and bulletins. More agricultural pages should be created on Facebook and finally, WhatsApp group page should also be created for fish farmer’s in Sapele LGA area in Delta state where they can easily get information.
A multi-stage sampling procedure was used to collect data from 100 respondents with the aid of a structured questionnaire. Descriptive statistics such as frequency count and means were used to describe the socioeconomic characteristics of the respondents while multiple regression and chi-square was used to determine the hypotheses of the study.
Results show that majority (60% ) of the respondents involved in fish farming are males (67.5%) of the respondents were aged between 35-50 years with (55%) being married and 88.7% having formal education. Results also showed that majority of fish farmers have access to television (60%), telephone/internet (65%), Newspaper/Bulletin (55%) and Radio (55%). Findings also reveal that the major sources of information was Radio (90%), internet (80%), Facebook (92%), WhatsApp (74%), neighbors (100%), ministry of agriculture (98%), extension agent (80%), newspaper (100%) etc. and the problem facing fish farmers in sourcing for information in Sapele LGA were illiteracy, low income level, lack of credit facilities inadequate information and erratic power supply. The study recommended that more programs on Agricultural development and farming techniques should be aired on radio and television, more of such information should also be available on newspapers and bulletins. More agricultural pages should be created on Facebook and finally, WhatsApp group page should also be created for fish farmer’s in Sapele LGA area in Delta state where they can easily get information.
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co-supervisor