Joan Palmer OSAGIE

It is the dream of every entrepreneur to have a successful company or organization. No matter what the product or niche is, ever entrepreneur or business owner desires first to create their own unique identity (brand), and to increase to a large extent the people who purchase their products, which will therefore lead to the expansion of the business both nationally and internationally.¹ The big companies today, the ones who have successfully attracted very high number of purchasing and returning customers, and have even been more successful in creating branches within Nigeria and even beyond Nigeria did so by following some principles that are guaranteed to increase the output of the company.² Great companies like Dangote cement factory, Jumia, Global pm, and so on didn't just become great overnight, no they had successfully kept some principles for
business expansion and followed it to the core.