James. Godwin, EGWUELU.

The major focus of the study is to find out if there exist relationship between, themarketing practices and the benefits to the stakeholders of the HealthInstitutionin Nigeria. Specifically, the objective of the study is to ascertaintheef ectiveness, extent, how to adopt and accept fully marketing practices intheactivities of the hospitals in Nigeria. This study is important in order toimprovethe activities of Health Institution in Nigeria for the customers andclient tobenefit more than ever before. In the study the descriptive survey methodwasadopted for use and the questionnaire used to collect data for the study. Thesample of 900 respondents were from some 50 hospitals fromsix states of thesouth-south zone of Nigeria. The sampling technique used to get the sampleswas the judgmental technique. Four hypotheses were formulated to test thedatacollected and analysed with chi-square.The findings showed that therewasapositive and significant relationship between the marketing practices andthebenefits to be derived by the customer and clients of the Health InstitutionsinNigeria. And the main conclusion therefore is that the Health InstitutionsinNigeria should accept and adopt fully the use of marketing practices intheiractivities for more successes and achievements in the duties of the HospitalsinNigeria. This thesis recommends that hospitals should adopt andacceptmarketing practices fully in its activities. This, they can do by budgetingformarketing, planning for marketing, having trained marketing staf , havingamarketing department and head of the department who should be professionallytrained in marketing. They should follow the marketing methods as usedbytheprofit-making organizations.