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Abstract
This study examines the impact of alternative financial channels on the financial performance of Nigerian banks, with a focus on mobile banking, AutomatedTellerMachine (ATM) services, Point of Sale (POS) services, and internet banking. ReturnonAssets (ROA) was employed as the primary measure of bank financial performance. Datawere collected from a sample of 70 deposit money banks and analyzed using descriptivestatistics, correlation analysis, diagnostic tests, and regression analysis. The descriptiveanalysis revealed significant variations in ROA and the adoption of alternative bankingchannels across banks. Correlation and regression results indicated that mobile bankinghas a significant negative ef ect on bank performance, while ATM, POS, andinternet banking services did not exhibit a statistically significant impact on ROA. Conversely, bank size and market share were found to positively and significantly influence financial performance, highlighting the importance of scale and competitive positioning. Thestudyconcludes that although technology-driven financial channels enhance service deliveryand market accessibility, their direct contribution to profitability is contingent oncost management and strategic implementation. The study recommends that banks optimizemobile banking operations, strategically deploy ATM and POS infrastructure, leveragebank size for ef iciency gains, and adopt measures to expand market share to enhanceprofitability. The findings contribute to the understanding of how digital bankinginnovations af ect financial performance in emerging markets such as Nigeria.a
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