FACULTY OF ARTS UNIVERSITY OF BENIN

The objective of this research was to investigate the function of radio in disseminating culture within the context of Nigeria. This paper presents a case study focusing on Benin City, located in the Edo State of Nigeria. The research aimed to evaluate the extent to which radio disseminates culture and the effects it has on the population in Benin City. The research was grounded on the theoretical frameworks of cultural norms theory and social responsibility media theory. The survey approach was used, with the questionnaire serving as the tool for collecting replies. The study's results indicate that radio stations have a significant role in disseminating the cultural values of the Benin population via their cultural and news programming. The researcher so suggests that radio broadcasting should persist in its efforts to uphold cultural values by delivering news and programs in local languages. Additionally, individuals are encouraged to actively engage with cultural programming on the radio.