FACULTY OF ARTS

This study investigates the promotion of patriarchy and portrayal of women in contemporary
Nollywood films, using Dry, Isoken (2017) and King of Boys (2018) as case studies. The
objective was to highlight the several ways in which women in the films are represented or
portrayed to viewers and ascertain whether contemporary Nollywood movies are an
improvement on the issues of gender stereotypes and sexism which are hitherto dominant in
the film industry. Anchored on the cultivation theory, the study used the qualitative content
analysis method. Findings revealed that women in the studied films are negatively portrayed
in several ways and that these portrayals are, at best, parallel to the Stereotypical ways in
which women were portrayed in aforementioned Nollywood movies. Taking cognizance of
the Fact that the three films are directed by women, the researcher recommends that
Nollywood female directors Should see beyond the lenses of monetary rewards and set a
pace with interests of changing the narrative and Portraying Nigerian women in a positive
light.

Journalism as a whole has developed and moved into a more modernized form which is on various digital platforms. News stories, articles, editorials etc. have all moved online without the hardcopy dying off but there has been a drastic decrease in hardcopy readership. This further encouraged media houses to take their contents online, to also build online readership. There are various factors that come to play to ensure that these online readers being targeted actually see, hear or watch the contents and one of the most important is Search Engine Optimisation aka SEO.Search Engine Optimisation has become a deciding factor on who gets to see what and what gets seen by web users. It’s a new media skill that has become important in the news room for web journalists but adequate research hasn’t been conducted. It still remains a big mystery to many modern journalists. This work studies the level of impact and influence this SEO has on web contents visibility to their target web browser. This study uses two of the world’s most popular search engines as case study. Google and Yahoo although different are both search engines that have algorithms that contribute to contents visibility.

This research is a study on the concept of abuse and abuse terms as used
by the Igbos with the Orlu community as a case study. Attention is givento the
different forms that abuses take in the language community. Using the contextual
theory of semantics, this study presents and describes data from Orlu village. Data analyzed shows that abuse terms in the language may be classified into
three different categories based on their association with animals, human
attributes, and evil phenomena. This research details how these abuse terms are
used, their meanings as well as how the contexts of useplay a very vital role in
determining the meaning of an abuse term in sync with the speaker/abuser’s
intention. The findings of this work orderly presented in the last chapter of this
work are useful for both native speakers of Igbo language and can also act as a
source of reference for linguistic researchers in the language and beyond who
seek to further study the nature of abuse as one of the functions to which humans
put languages.

This study is based on the address forms of Ijaw youths, A case Study of
Egbema clan. This research of address forms of Ijaw youths in terms of the
linguistics features that help the people in the region to achieve politeness
when addressing their elders and co-youths. In Egbema region we based our
analysis on respect or insult on agreement about the underlying rules of
speech and or social meaning of linguistics feature however; asymmetrical
exchanges where found where there were age differences or occupational
rank difference in the Egbema region. Intimacy was related to the use of
multiple names in Egbema clan. The address forms of Ijaw usage such as
general address forms, address forms itself, address forms by greetings, address forms by expression, by peer groups, by friend’s age mates, adults, youths and colleagues were all investigated. The method of data collection
in this study was to examine the various address forms, by written, speeches, greetings styles of addressing their elders and co-youths in Egbema clan, and the questionnaires and personnel interview were the primary source of
data collection. While the Secondary source of data collection include
textbooks, journals, magazines both local and foreign, monographs
linguistics books, research works of prominent writers, dictionaries and
internet. This method, with this we have been able to discovered that address
forms for Ijaw youths in Egbema clan is very necessary to adopt. The
Egbema clan studies, oral and personnel observation were conducted to
complement the role of the questionnaires. The address forms of Ijaw youths, a case of Egbema clan has been the focus of this research, I have been able
to explore the different strategies Ijaw language adopt, and with this studies
the following findings was made. There is enough evidence to show that the
address form of Ijaw youths in Egbema clan is very effective. My findings
and observation in the cause of this research is that: The address form of
Ijaw youths in Egbema clan is different and choice compared to other Izon
clans. There is proof that the control of the elders in the region is very
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necessary in terms of address forms. The use of address forms in Egbema
such as politeness, greetings and so on helps the youths in the regions to
know their elders and co-youths.