USERS' ASSESSMENT OF THE EFFECTIVENESS OF SOCIAL MEDIA CAMPAIGNS ON THE CORONA VIRUS VACCINATION IN BENIN CITY, NIGERIA
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Abstract
This study, examined the users assessment of the effectiveness of social media campaigns on the
Corona Virus Vaccination. This study became necessary due to the fact that the COVID-19
disease gripped the world with shock and vaccines were made to curb the spread of the deadly
disease. So many Campaigns including social media Campaigns were made to influence people
take the vaccine and this study is to ascertain the effectiveness of the social media Campaigns in
influencing people's decision to take the Vaccination.
The population of the study was 500,000 Edo state residents. The sample consisted of 400
respondents who were selected using the simple random and purposive technique. A well
organized questionnaire was designed and administered to the respondents. The data gathered
were analyzed and presented using frequency tables and percentages.
Findings revealed that the social media Campaigns on the Corona virus Vaccination was
effective in influencing respondents to make a decision. In addition, it was recommended that in
addition to social media Campaigns, the government and the organizations involved should also
make use of the traditional media so as to make the awareness reach more people.
Corona Virus Vaccination. This study became necessary due to the fact that the COVID-19
disease gripped the world with shock and vaccines were made to curb the spread of the deadly
disease. So many Campaigns including social media Campaigns were made to influence people
take the vaccine and this study is to ascertain the effectiveness of the social media Campaigns in
influencing people's decision to take the Vaccination.
The population of the study was 500,000 Edo state residents. The sample consisted of 400
respondents who were selected using the simple random and purposive technique. A well
organized questionnaire was designed and administered to the respondents. The data gathered
were analyzed and presented using frequency tables and percentages.
Findings revealed that the social media Campaigns on the Corona virus Vaccination was
effective in influencing respondents to make a decision. In addition, it was recommended that in
addition to social media Campaigns, the government and the organizations involved should also
make use of the traditional media so as to make the awareness reach more people.
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