POLITENESS AND POWER DYNAMICS IN LECTURER-STUDENT WHATSAPP DISCOURSE
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Abstract
This study explores the use of politeness strategies in lecturer-student interactions on WhatsApp, guided by Brown and Levinson's Politeness Theory. The research aims to analyze how power dynamics, academic contexts, and institutional hierarchies influence the employment of politeness strategies on the WhatsApp platform. With the employment of qualitative methodology, it is conducted to identify positive and negative politeness strategies evident in the discourse. Guided by Brown and Levinson's Politeness Theory, the research aims to analyze how power dynamics, academic contexts, and institutional hierarchies influence the employment of politeness strategies on the WhatsApp platform. The research underscores the importance of politeness strategies in facilitating effective communication, maintaining social harmony, and promoting an inclusive learning environment, even in digital contexts
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