AJAYI LAWRENTHIAN DAMILOLA

One of the elements driving progress is the media. It can serve as a suitable medium for promoting environmental awareness if used appropriately. The physical environment is crucial to the existence of the universe as a whole, and Nigeria has been working to lower the risk of unsustainable environmental conditions. This study sought to determine the extent of listener awareness of environmental sustainability reporting on radio, as well as the effectiveness of the radio's role in spreading and cultivating environmental awareness. Respondents from the Oredo local government were surveyed. For this study, a quantitative analysis using questionnaires was used. 400 respondents in the Oredo local government area of Benin City, Edo State, received the questionnaires. The study was supported by theories of attitude modification, uses and pleasure, and development of media. Simple random and purposeful sampling was used to choose the respondents. Frequency and percentage analyses of the data were performed. The results demonstrate that many Oredo metropolitan residents are aware of environmental sustainability initiatives coverage on radio. However, the study recommends that In order to effectively and efficiently broadcast information on weather, climate, and other environmental issues, radio and other media should maintain a specific desk called the environmental and climate desk. It is also advised that broadcast media outfit their reporters with advanced tools or equipment to cover scientific topics like covering areas with less effort on environmental sanitation or poor environmental sanitation, flooding disasters, heavy wind and storm without much stress. The study equally suggests that in order to better exhibit professionalism and ensure that the public is informed, broadcast media organizations should offer specialized seminars and workshops for their reporters on how to effectively cover scientific and environmental news and greater airtime be devoted to programming about environmental sustainability.