USING COLOURS AND STYLES TO EXPRESS SPECIFIC EMOTION

In Using Colours and Style to Express Specific Emotions, the research explores how fashion designers can utilize colour and style to create specific emotions in fashion design. The research is based on colour psychology theories and enclothed cognition, expanding from a theoretical understanding towards a practice-led approach where a framework for fashion design was established. In using a practice-led approach, the research project ended with the creation of a four-piece fashion collection for women encapsulating the basic emotions of mankind: anger, fear, surprise, and grief. The research project explores how specific colours, fabrics, and shapes can be used to convey specific emotions from an abstract point in fashion design to more concrete clothing. The ability to apply these concepts in practice shows how abstract psychology emotions can be successfully communicated in a way where colour and fashion can be combined with a specific intention to create more emotional garments in fashion design