STATISTICAL ANALISYS ON CUSTOMER’S PREFERENCE FOR PRODUCT FEATURES

Understanding customer’s preference for product features is crucial for businesses seeking to optimize their offerings and increase sales. This study aims to identify key product features that significantly influence purchasing decisions. The research specif ically examines customer preference across different demographic groups, such as age and income levels, to determine variations in product feature importance. Using chi-square test for analysis, this study evaluates the association between demographic factors and product features preferences, providing insight into customer’s decision-making patterns. Based on the analysis it was found that the key product features that affect customers purchasing decision is quality and performance. The findings will help businesses tailor their marketing and product development strategies to better align with costumer expectations