PUBLIC RELATION PRACTITIONERS ASSESSMENT OF THE USE OF SOCIAL MEDIA IN BANKS IN BENIN CITY (A STUDY OF ACCESS, GUARANTY TRUST BANK)

ABSTRACT
Social media in enhancing corporate communication in bank especially in Guaranty Trust Bank can be seen as an integrated approach to achieving organizational study. This research work looked into the public relations practitioners assessment of the use of social media in performance of communication activities of access and Guaranty Trust Bank in Benin city, how it harnesses the huge corporate communication. The main source of data used in this research is both primary and secondary data. Secondary data consist of data from already published materials such as textbooks, journals, the internet, academic dissertation, workshop papers and annual reports. Primary data was collected through the means of questionaire. This consist of data collected from the field survey. This source of data formed the basis of analysis in this study. The research established the important of social media in corporate communication within the two mentioned bank, which are Access and Guaranty Trust Bank. It confirmed the support given to corporate communication by public relations practitioners through the engagement of social media in bank. It also emphasize the benefit of social media in the banking industry by public relations practitioners.