INFLUENCE OF SOCIAL MEDIA AND DRUG ABUSE ON YOUTH IN OVIA NORTHEAST, EDO STATE.

The influence of social media on youth behavior has become a major concern, particularly regarding its role in promoting drug abuse. This study investigates how social media contributes to drug use among youths in General Ovia North East, Edo State, focusing on the relationship between exposure to online content, peer interactions, and drug-related behaviors. The objectives were to determine the types of social media content that influence drug use, examine the role of peer pressure in online spaces, and assess youths’ awareness of the risks associated with substance abuse. A mixed-methods research design was employed, combining quantitative surveys and qualitative interviews to capture a holistic understanding of the phenomenon. Data were collected from youths aged 15–30 years, using structured questionnaires and semi-structured interview guides. Quantitative findings indicate a significant correlation between high social media usage and increased susceptibility to drug abuse, while qualitative insights reveal that peer influence, online trends, and social validation strongly affect youths’ attitudes toward drug experimentation. Additionally, many respondents perceive drug use as socially normalized within certain online communities.
The study concludes that social media plays a critical role in shaping youth behaviors, both directly through exposure to drug-related content and indirectly through peer influence. Recommendations include the implementation of targeted awareness campaigns, parental supervision, and policy interventions to mitigate the negative impact of social media on youths. This research provides valuable evidence for public health practitioners, educators, and community leaders in designing strategies to prevent and reduce drug abuse among youths in Edo State and similar communities