THE IMPORTANCE OF BUDGETING AND FINANCIAL MANAGEMENT IN THE SUSTAINABILITY OF THEATRE ORGANISATIONS AND PRODUCTIONS

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Abstract
This study examines the importance of budgeting and financial management in the
sustainability of theatre organizations and productions, using Terra Kulture as a case study. It explores how effective budgeting and proper financial management contribute to the survival and growth of theatre organizations in Nigeria. The study adopted both qualitative and quantitative methods of data collection, including a structured questionnaire and literature review. Findings revealed that proper budgeting enhances production planning, reduces financial mismanagement, and promotes sustainability. It concludes that the success of theatre productions greatly depends on sound financial planning and management practices.
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