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Abstract
This study seeks to determine the effect of social media, specifically Facebook, on youth involvement in politics during the 2024 Edo State Governorship election. With the recent increase in digital communication technologies, politics have been revolutionized especially among the youth who use social media for various political actions. The study evaluates the effects of exposure to political messages in Facebook on youths' engagement in political activities, their perception towards political figures, and their belief in political messages. Four main research objectives informed the study. These include determining the extent to which youth are exposed to political content in Facebook, assessing how this exposure affects their involvement in politics, analyzing the effect of peer influence on the development of political views, and determining the credibility of the information circulated politically via social media. A survey research method was utilized. Information was gathered through the use of questionnaires. From the findings of the research, it is evident that many youths are regularly exposed to political content via the social network, which has a positive effect on their political knowledge and involvement. Nevertheless, findings from the research indicate that misleading information and content play an important role in shaping perception of political messages and even inhibit political participation in some cases. Additionally, peer pressure has been established to be a key determinant of youths' political perspectives. Despite the potential benefits of using the social network in politics, issues such as misleading and unreliable political messages need to be addressed.
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