Faculty
Department
Year of Publication
upload
Publication Type
Abstract
This study was to carry out a comparative study on the impact of social on the political mobilization and public opinion: a case study of the Nigerian 2023 presidential election. The study was necessary to examine how impactful social media was on political mobilization and public opinion a case study of the Nigerian 2023 presidential election. The study adopts the investigative survey research method. The research instrument was a well-structured questionnaire. The questionnaire was validated by the project supervisor for final correction. The reliability test was carried out using the test re-test method to arrive at a value that was reliable. Questionnaires were administered and answers offered were collated and analyzed using the frequency count, mean and standard deviation, while regression analysis was used to test for hypothesis. Findings from the study revealed that social media was impactful on the political mobilization and public opinion a case study of the Nigerian 2023 presidential election, it will help ordinary Nigerians understand how social media affected the 2023 presidential election; it will reveal both negative and positive effects of social media on political mobilisation and public opinion
Supervisor(s)
co-supervisor