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Abstract
The paramount goal of this research is to tease out the components of the language of persuasion in the context of consumerism. In this age of information overload and ever-expanding consumer choices, understanding persuasive language has become the linchpin of successful marketing and consumer engagement. This study uses a mixed-methods design that uses a qualitative and quantitative approach. Also, this study uses deontological ethics and sociolinguistics theories to analyze the 110
responses and data from respondents, who are all consumers. The study delves into the ethical dimensions of persuasive language in consumerism. The research also examines how persuasive language operates within specific local contexts. urthermore, this research aims to uncover the limits and regulations on the use of persuasive language and some hidden persuasive techniques employed by marketers and advertisers to influence consumers. In conclusion, the research acknowledges the language of persuasion and consumerism as a complex and ever-evolving field.
responses and data from respondents, who are all consumers. The study delves into the ethical dimensions of persuasive language in consumerism. The research also examines how persuasive language operates within specific local contexts. urthermore, this research aims to uncover the limits and regulations on the use of persuasive language and some hidden persuasive techniques employed by marketers and advertisers to influence consumers. In conclusion, the research acknowledges the language of persuasion and consumerism as a complex and ever-evolving field.
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