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Abstract
This study aimed at accessing the effectiveness of broadcasting media in disseminating agricultural information to maize farmers in Ovia North-East Local Government Area, Edo state, Nigeria. The specific objectives were to describe the socio-economic characteristics of maize farmers, identify the broadcasting media available and accessible to maize farmers, examine the perceived benefits of broadcasting media utilized, determine the effectiveness
of broadcasting media utilized, and identify constraints faced by maize farmers in the study area. Multi-stage and simple random sampling procedure was used in the selection of 150
respondents for the study. Primary and secondary data were collected and analyzed using descriptive statistics such as frequency counts, percentage, mean, and standard deviation
while the hypotheses were analyzed using Regression analysis. The findings revealed that 50.7% of maize farmers were female while 49.3% were male with a mean age of 48 years. Most (96.7%) of the respondents had access to electricity. Further findings show that broadcasting media was available to majority (61.9%) of the
farmers and not available to a notable minority (38.1%). Also, majority of farmers (60%) perceived broadcast media to be very effective while 40% did not. Major constraints faced by the farmers were, poor network signal coverage (x̄= 3.75), poor power supply (x̄= 3.56). The study recommend that agricultural broadcast programs should be developed by local radios and community TV stations since most rural farmers rely on them by designing programmes for AM/FM thereby enhancing accessibility to broadcasting media
of broadcasting media utilized, and identify constraints faced by maize farmers in the study area. Multi-stage and simple random sampling procedure was used in the selection of 150
respondents for the study. Primary and secondary data were collected and analyzed using descriptive statistics such as frequency counts, percentage, mean, and standard deviation
while the hypotheses were analyzed using Regression analysis. The findings revealed that 50.7% of maize farmers were female while 49.3% were male with a mean age of 48 years. Most (96.7%) of the respondents had access to electricity. Further findings show that broadcasting media was available to majority (61.9%) of the
farmers and not available to a notable minority (38.1%). Also, majority of farmers (60%) perceived broadcast media to be very effective while 40% did not. Major constraints faced by the farmers were, poor network signal coverage (x̄= 3.75), poor power supply (x̄= 3.56). The study recommend that agricultural broadcast programs should be developed by local radios and community TV stations since most rural farmers rely on them by designing programmes for AM/FM thereby enhancing accessibility to broadcasting media
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