DESIGN AND DEVELOPMENT OF AN IT CONSULTANCY WEBSITE WITH APPOINTMENT SCHEDULING AND EMAIL MARKETING SYSTEM

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Abstract
In today’s digital economy, efficient client engagement and seamless delivery of services are instrumental to the competitiveness of Information Technology (IT) consulting firms, especially in developing economies like Nigeria. However, with the majority of Nigerian IT consultancies, including small and medium-sized businesses (SMEs), still manually managing appointments and client engagement, there is inherent inefficiency in operations, missed opportunities, and decreased client retention.

These challenges are overcome in this research by conceptualizing, designing, and implementing a web-based IT consulting platform with automated appointment scheduling and email marketing functionalities. Based on the strategies of Service-Dominant Logic (SDL) and Human-Computer Interaction (HCI), the project uses a formal methodology based on requirement analysis, system design, development, testing, and evaluation. The resulting platform allows clients to schedule consultations, receive automated email reminders and confirmations, and allow administrators to manage client information and campaigns through
an interactive dashboard.

The solution was constructed using traditional web technologies (HTML, CSS, JavaScript, Node.JS, and PostgreSQL) with an intrinsic emphasis on mobile responsiveness and lowbandwidth support. Testing ensured that the combined solution is more accessible to users, simpler to administer, and enhances client-consultant communication. The project adds an addition to a context-specific digital framework tailor-made for the infrastructural environment of Nigerian SMEs and offers an extensible template for other service-delivery sectors in need of digitalization.
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