A CRITICAL DISCOURSE ANALYSIS OF LANGUAGE, SOCIAL STIGMA, AND CHILD BEARING IN THE NETFLIX NIGERIAN SERIES BABY FARM

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Abstract
The Nigerian Netflix series Baby Farm interrogates the commodification of the female gender, exposes institutional complicity in sustaining social stigma, and represents insecurity, illuminating entrenched gendered inequalities in Nigerian society. The experiences of characters such as Adanna, Emem, and Cherry, reveals how language, religion, media, and state power intersect to police women’s bodies, moral conduct, and reproductive roles. Through the use of qualitative approach, with data gathered through repeated viewings in the absence of an official script, the research was carried out. Conceptual Metaphor Theory (CMT) highlights how metaphors frame women’s reproductive capacity as moral value, economic labor, and social identity, while Critical Discourse Analysis (CDA) demonstrates how institutional language and symbolic actions reproduce power, control, and systemic oppression. Baby Farm thus critique not only individual corruption but structural hierarchies, illustrating how words, imagery, and narrative strategies operate to maintain, negotiate, or subvert social stigma. The series underscores the role of discourse in shaping social realities, revealing that visibility, coalition, and counter-narratives remain essential tools for resisting oppression.
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