COSTUME AND MAKEUP AS TOOLS FOR CULTURE AND TOURISM PROMOTION IN NIGERIA: BIDY FASHION EXHIBITION

Costume and makeup are very important aspects of cultural presentation. They promote cultural values and give tourist access to explore culture through indigenous fabrics as well as create awareness about how diversified and beautiful our culture is. This research therefore examines costume and makeup as tools for culture and tourism promotion. Using Bidy Fashion Exhibition as a case study, the study created and made dresses of different cultures in Nigeria for visual perception and understanding of the research. Relevant literatures to the research were consulted in addition to the practical dimension of the research. The research concludes that costume and makeup as
tools for culture and tourism promotion in Nigeria are very expressive in nature as it communicates and reflects the aesthetic essence of people.