CORPORATE TAX PLANNING AND FIRM VALUE OF CONSUMER GOODS COMPANIES IN NIGERIA

The general objective of this study is to examine the relationship that exist between Corporate Tax planning and firm value of Consumer Goods Companies listed on the Nigerian Exchange Group (NGX). To achieve the general objective, the following specific objectives are to; examine the relationship that exist between effective tax rate and firm value of listed companies on the Nigerian Exchange (NGX), evaluate the relationship that exist between tax saving and firm value of listed companies on the Nigerian Exchange (NGX), assess the relationship that exist between financial leverage and firm value of listed companies on the Nigerian Exchange (NGX), identify the relationship that exist between firm size and firm value of listed companies on the Nigerian Exchange (NEX). The data used in this study were secondary in nature picked from; the Nigerian Statistical Bulletin (NSB) and the Central Bank of Nigeria Statistical Bulletin (2023). The data is collected on the variables of interest for six-year period beginning 2018 to 2023. From the result of the regression, it was observed that ETR was found to have a positive impact on firm value. It was also not statistically significant at 5% level; Leverage was found to impact negatively on firm value. It was also not statistically significant at 5% level; Firm size was found to have a positive impact on firm value. It was also found to be statistically significant When tested at 5% level of significance