APPLICATION OF INVENTORY CONTROLS TO THE MANUFACTURING INDUSTRY; A CASE STUDY OF GUINNESS PLC

Inventory control plays a critical role in optimizing operations, reducing costs, and ensuring efficiency in the manufacturing industry. This study explores the application of inventory control strategies in the manufacturing sector, using Guinness as a case study. It examines how effective inventory management techniques—such as Economic Order Quantity (EOQ), Just-in-Time (JIT), and Material Requirements Planning (MRP)—impact production efficiency, cost reduction, and overall supply chain performance. The research highlights the challenges Guinness faces in inventory control, including demand variability, stockouts, and holding costs, while also identifying solutions such as automation, real-time tracking, and data-driven forecasting. Findings suggest that implementing advanced inventory control mechanisms leads to improved operational efficiency, minimized waste, and enhanced profitability. This study provides valuable insights for manufacturers seeking to optimize inventory practices and maintain a competitive edge in the industry.